Lately at work
Last week I was engaged to prepare for a conference and was busy in making research. My work together with the P&G team has been about handing over and end my work for the production phase. This week I will perhaps start a new project for a Polish TV station. I will find out more today.

The advertising business in Sweden is getting ready for The Golden Egg Award, Guldägget the 2 of April. From the 30 of March one week of seminars and mingel begin.

Among others nominated in the interactive category you find:
Telia Sonera (Swedish telephone- and network operator) ”Our Song” by Daddy AB Read about the campaign
Absolut Vodka ”In an Absolute World” by Great Works
Nokia ”Get out and play” by Farfar

I liked the Facebook application ”Our Song”, where you basically share one song from the Telia e-store with a friend from your list on Facebook and then the application generates a slideshow of the photos in which you and your friend are tagged. The song is played in the background while your photos is zoomed in and out. Depending on which friend you choose it can be quite entertaining or embarrising…

Coming up on the Polish market

There are many award competitions coming up or already took place on the Polish market:

The Impactor Awards (February)
This competitions honor those whose impact on the media and advertising industry has been particularly significant. The laureates are appointed by the market experts from the Polish Advertising and Media Academy

The Polish Advertising KTR (April)
It is the largest advertising competition in Poland, held since 2004. The categories this year is: Advertising Print, Outdoor, TV Advertising, Cyber, Active Advertising (including PR), Design, Workshop TV, Illustration, Photo.

Each year the competition involve about 120 Polish agencies in advertising. An integrated part of the main competition is Young Creatives, whose prize is a trip for young teams to Cannes Young Lions. This year’s jury session take place between April 11th and 18th, with the participation of 180 jurors conducted by Milka Pogliani from McCann Erickson Worldwide.

The Golden Arrow is Poland’s longest running competition honoring direct marketing. Started in 1995 and draws more than 150 entries each year. The jury awarded 10 Golden Arrow statuettes and 26 distinctions 2008. VFP Communications publishing house is organizing the award. VPF is publishing the weekly ”Media & Marketing Poland”.

Among the categories you find: Search Engine Marketing, e-marketing, viral marketing, mobile marketing, telemarketing, website, campaign, dm, non-profit, b2b, Golden Arrow Design.

During 2008 and the category Website, the agency Tequila (Winterfresh and client Wrigley Poland) and the agency 180heartbeats (Knorr and client Unilever Poland SA) won awards.

Kreatura Advertising Awards (March) is a running competition for creativity in advertising and promote new talents. The competition annually judges more than 300 advertising works and publishes a book and CD featuring winners.

The ”Webstar festival” is promoting the best websites and online advertising and ranked by sms voting by users.

Hypermedia won awards for Impactor (2002-2005), Kreatura, Golden Awards and was considered ”best interactive agency in 2008” according to the magazine Media & Marketing Poland.

The websites is in Polish but the links is to the shortlist and resultlist: (shortlist for 2009) (the resultlist of 2008) (shortlist for 2009) (the resultlist of 2008)

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